As the Official TV Partner of the NFL, TCL Mexico wanted to go beyond the usual:
Offer Mexican NFL fans a new immersive experience around the 2023 Playoffs and Super Bowl LVII.
We conceptualized, designed and developed the TCL Arena in the Metaverse where NFL fans could relive the NFL Playoffs and Super Bowl excitement.
Complementing the excitement, we minted / created live triggered MO:ME:NT NFTs for every touchdown.
With a small advertising budget pushing the campaign the results were impressive.