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Game4Ukraine

Intro & Challenge

Game4Ukraine brought together current and historic football legends at Stamford Bridge in London on August 5th 2023 for an exhibition game to raise funds for the reconstruction of Ukraine.

As official partner of the event, we were asked to:

  • Amplify reach and engagement
  • Offer new innovative ways to fundraise

Solution

We designed and developed the Game4Ukraine Virtual Fan Zone, a digital replica of Stamford Bridge stadium within the Metaverse, offering:

  • Immersive and interactive experiences
  • Daily games in the run up to the event
  • Prizes including tickets to the match

On our Cheeer Marketplace, fans could:

  • Customize their Game4Ukraine jersey as an NFT
  • Buy it as a memorabilia while giving for the cause

Results

We amplified reach, engaged fans and raised funds.

  • 1,100+ fans joined the Game4Ukraine Fan Zone
  • 100+ Game4Ukraine digital assets created
  • Reach and engage existing and new audiences
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