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FC Twente

Intro & Challenge

FC Twente Enschede is a football club competing at the top of the Eredivisie, the Dutch Premier League. They were wondering how to leverage Web3 to:

  • Improve the fan experiences through innovation
  • Increase engagement with their younger fans

Solution

We minted / created live-triggered MO:ME:NT NFTs for the goal and victories during the 2022 / 2023 season powered by our partnership with Sportradar.

  • Mint a unique live-triggered MO:ME:NT collection
  • Incentivize fans to like or as we say cheeer for them
  • Gift the MO:ME:NT NFTs to the participants
  • Use them as vouchers for exciting real life prizes

Results

Beyond innovative fan experience and engagement FC Twente create a core fan base participating in further innovations by the club.

  • 60+ unique digital assets minted and collected
  • 12 winners of exclusive real life merchandizing
  • Meet and greet with core fans to push innovation
  • Nudge from the Eredivisie for innovation initiatives
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