How the Metaverse Shapes the Future of Sports Entertainment

The Metaverse is rapidly transforming the digital landscape, with projections indicating a market worth over USD 1.3 trillion by 2030. Major companies like Meta and Apple invest in virtual and augmented reality headset projects, while big brands like Lego Group create their own Metaverse spaces. But what exactly is the Metaverse, and how does it impact the world of sports?

In this blog, we explore the potential of the metaverse in revolutionizing sports entertainment, offering new avenues for fan engagement, athlete-fan interactions, and revenue generation.

Understanding the Metaverse

The Metaverse is an expansive digital reality that breaks free from traditional boundaries. It combines social media, online gaming, augmented reality (AR), virtual reality (VR), and cryptocurrencies to create an interconnected virtual realm accessible through the Internet. It allows users to interact with each other in a virtual, realistic, and immersive space, for diverse activities, including socializing, gaming, learning, and even traveling. In the sports industry, the Metaverse presents unique opportunities for enhanced fan experiences, athlete engagement, and revenue streams.

New Experiences in Sports Entertainment

The Metaverse has transformed fan engagement during sporting events, immersing enthusiasts in an unprecedented way. Virtual stadiums serve as the platform for grand spectacles, enabling fans to attend matches and tournaments from the comfort of their homes and experience games from different angles and perspectives. Real-time interaction with players and teams further enhances engagement, enabling fans to connect, ask questions, and receive personalized responses, fostering a sense of community. Therefore, we at MO:ME:NT have organized virtual interviews with athletes, set up engaging activations and even brought the first ever LIVE streaming of the UEFA Europa Conference League final 2023 to the Metaverse.

According to Rudy Banholzer, MO:ME:NT’s Co-Founder: “This is only the beginning, as we will very soon be mirroring live 2D streams of matches in 3D offering a new way to watch and interact with a sport event. Eventually, we will be able to fully replicate matches in 3D faster than regular television streams using data points captured by cameras that are already installed in many sport venues. This will open a wide range of new possibilities for fans and brands to engage with a sport event.”

Revenue Generation in the Metaverse

The Metaverse opens exciting opportunities for sports brands to create personalized experiences and monetize virtual assets. Fans can customize their avatars, participate in virtual meet-and-greets, and access exclusive content. Virtual merchandise, including digital collectibles and virtual jerseys, allow fans to showcase their support in the virtual realm. By leveraging NFTs and blockchain technology, businesses can create virtual worlds, offer unique experiences, and sell virtual assets, establishing new financial avenues. For example, EA Sports and Nike Virtual Studios have partnered to introduce exclusive virtual assets from Nike's .Swoosh platform into upcoming EA Sports games. The companies aim to bring virtual footwear and apparel and other immersive experiences customization to the gaming ecosystem.


The Metaverse holds immense potential in shaping the future of sports entertainment. From immersive fan experiences and real-time athlete interactions to innovative revenue streams, the Metaverse offers a dynamic and interactive platform for athletes, fans, and the sports industry. Embracing the Metaverse opens doors to revolutionizing how we engage with and experience sports.

If you want to know more about our vision for the future of sports with the Metaverse, check out the Smartalks Podcast where our co-founders, Pascal Haider and Rudy Banholzer, delve into the transformative impact of new technologies on the traditional sports experience.

Sources: https://medium.com/coinmonks/web3-and-the-metaverse-the-future-of-sports-entertainment-75aa1651376d https://hypebeast.com/2023/6/lvmh-epic-games-partnership-announcement