Having a background and passion for customer experience, we have been following the evolution of the Blockchain and crypto currencies since the early days, continuously evaluating how it could help brands offer better experiences to their audiences. The appearance and hype of Non-Fungible Tokens (NFTs) such as CryptoPunks or NBA Top Shot and the rapid development of virtual worlds such as Decentraland or The Sandbox increased our interest in the Web3 space the same way as it increased the interest of many others. From governments to brands, pioneers and innovators are pushing hard to be at the forefront of this revolution.
Some might think NFTs and the Metaverse will not persist. It might be the case but then something else will come out of this because it makes sense, because incredible applications are being developed and because, as we have seen many times in the past, technological evolution has no limit. Imagine traveling the world with a virtual digital asset as passport or virtually attending a concert, as if you were there, by simply putting smart glasses on. We are definitely looking forward to that as are many of you.
Others believe that Web3 will keep growing but are scared of it. Technological evolution is always rightfully concerning as anything new needs to be regulated. People were concerned about having a TV in their home or letting children access the internet… Once technology is proven, adds value and has a framework, it is eventually embraced and adopted.
The interest for Web3 is extremely high at the moment and everyone is wondering where to start. From what we have observed though, most companies are focusing on developing the technologies enabling the growth. Only a minority are really focusing on bridging the gap, making it simple for people and brands to enter and explore. This is our mission.
It all starts with the concept of time. There is nothing more unique than a moment: a winning goal at a championship, crossing the finish line first at a race, an Olympic medal, or a world record… We turn exciting moments like these into MO:ME:NT NFTs via a fully automated API trigger, in the instance when they occur and give whoever is interested the chance to buy, own, collect and trade them. Beyond being unique collectibles, our MO:ME:NTs can be, with a few clicks, enriched by brands (individuals or corporates) at the origin of these moments, who can use them to build engaging communities around them with various relevant utilities hence increasing the value of a MO:ME:NT to its holder.
A MO:ME:NT becomes an access key to relevant real life and / or virtual experiences. We want to help brands offer better, more relevant, and exciting experiences to their audiences with the limitless opportunities of virtual reality. Imagine putting your smart glasses on and following a football game from your favourite player’s perspective or from the stadium cheering with your best friends who are spread across the world.
This is all coming, and we would love you to enjoy all these experiences in MO:ME:NT Town. We will tell you more about this another time though.